Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Privacy Policy

Privacy Policy

Effective Date: 05/04/2026

This Privacy Policy describes how ICS Enterprises LTD. (“WhatPaw,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects personal information when you visit or use WhatPaw.com and any related websites, services, features, applications, or tools (collectively, the “Services”).

WhatPaw provides pet-related products, pet identification solutions, pet profile tools, and related services. By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use our Services.

1. Who We Are

WhatPaw is operated by:

ICS Enterprises LTD.
Email: Contact@whatpaw.com
Business Location: Canada

2. Information We Collect

We may collect personal information from you in several ways, depending on how you interact with our Services.

A. Information You Provide Directly

You may provide personal information when you:

  • create an account

  • place an order

  • purchase pet tags or other products

  • create or manage pet profiles

  • use QR code or pet identification features

  • contact customer support

  • subscribe to emails or marketing updates

  • submit forms, reviews, or inquiries

This information may include:

  • your name

  • email address

  • phone number

  • billing address

  • shipping address

  • account login details

  • pet information, such as pet name, breed, age, weight, and notes

  • vaccination, health, or care-related information you choose to provide

  • emergency contact details

  • order details and purchase history

  • communications you send to us

  • any other information you choose to submit

B. Information Collected Automatically

When you access or use our Services, we may automatically collect certain information, such as:

  • IP address

  • browser type

  • device type

  • operating system

  • referring URLs

  • pages visited

  • time spent on pages

  • clickstream and usage data

  • cookie identifiers and similar tracking information

This information helps us improve our website, enhance security, understand user behavior, and operate our Services more effectively.

C. Information from Third Parties

We may receive information from third parties, such as:

  • payment processors

  • shipping and delivery providers

  • analytics providers

  • hosting and infrastructure providers

  • fraud prevention and security providers

  • authentication or login service providers

We do not buy or sell personal information.

3. Payment Information

Payments made through our Services may be processed by third-party payment providers. We do not store your full credit card number or full payment card details on our own servers unless expressly stated otherwise.

When you make a purchase, certain information may be shared with payment providers to process your transaction, prevent fraud, and comply with legal or financial obligations.

4. How We Use Your Information

We may use your personal information to:

  • provide, operate, and maintain our Services

  • create and manage user accounts

  • process and fulfill orders

  • arrange shipping and delivery

  • provide pet identification and QR code features

  • create and manage pet profiles

  • communicate with you about your orders, account, or support requests

  • send order confirmations, invoices, shipping updates, and service-related messages

  • improve our products, website, and customer experience

  • analyze usage, performance, and trends

  • personalize certain features or content

  • prevent fraud, abuse, unauthorized access, and other harmful activity

  • comply with tax, accounting, legal, and regulatory obligations

  • enforce our Terms and other agreements

  • send promotional or marketing communications, where permitted by law

We do not sell your personal information.

5. Pet Identification and QR Code Features

WhatPaw may allow pet owners to connect a QR code or identification feature to a pet profile.

When a QR code is scanned, only the information selected by the pet owner for display will be visible. Sensitive or private information that is not selected for display will remain private within the account, subject to the owner’s settings and system design.

Pet recovery and identification features are optional and may not be required in order to use other parts of the Services.

6. Cookies and Similar Technologies

We use cookies, pixels, local storage, and similar technologies to:

  • keep users signed in

  • remember preferences

  • improve website performance

  • analyze traffic and usage

  • support security functions

  • measure the effectiveness of content or marketing

You can control cookies through your browser settings. If you disable cookies, some parts of the Services may not function properly.

We may use third-party analytics tools, such as Google Analytics or similar services, to better understand how users interact with our Services.

7. How We Share Information

We may share personal information in the following circumstances:

A. Service Providers

We may share information with trusted third-party service providers that help us operate our business and Services, including providers that assist with:

  • payment processing

  • shipping and delivery

  • website hosting

  • cloud storage

  • analytics

  • customer communications

  • email delivery

  • fraud prevention

  • technical support

These service providers are permitted to use personal information only as needed to provide services to us or on our behalf.

B. Legal Compliance and Protection

We may disclose information if required to do so by law or if we believe such action is necessary to:

  • comply with legal obligations

  • respond to lawful requests

  • protect our rights, property, or safety

  • protect the rights, property, or safety of our customers or others

  • detect, prevent, or address fraud, security, or technical issues

C. Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

We do not sell or rent personal information to third parties.

8. Shipping and Delivery Information

To fulfill product orders, we may share your name, shipping address, phone number, and order-related details with shipping carriers, postal services, and fulfillment providers.

Shipping times shown on our website are estimates only unless otherwise stated. Delivery outcomes may be affected by carrier delays, customs processing, weather, incorrect address information, or other factors beyond our control.

9. Marketing Communications

If you subscribe to our marketing emails or otherwise consent to receive promotional messages, we may send you updates about products, promotions, services, or company news.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or by contacting us at Contact@whatpaw.com.

Even if you opt out of marketing emails, we may still send you non-promotional messages related to your orders, account, or use of the Services.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • provide our Services

  • complete transactions

  • maintain business and tax records

  • comply with legal, regulatory, accounting, or reporting obligations

  • resolve disputes

  • enforce our agreements

When personal information is no longer required, we will delete, anonymize, or securely dispose of it, unless we are required or permitted by law to retain it longer.

11. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, loss, alteration, or destruction.

However, no website, application, or storage system can be guaranteed to be completely secure. As a result, we cannot guarantee absolute security.

12. International Data Processing

WhatPaw is operated from Canada, but some of our service providers may process or store information in other jurisdictions.

By using our Services, you understand that your personal information may be transferred to, stored in, and processed in countries outside your province, territory, or country of residence, where privacy laws may differ from those in your jurisdiction.

13. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information, including the right to:

  • request access to personal information we hold about you

  • request correction of inaccurate or incomplete information

  • request deletion of certain information

  • withdraw consent, where processing is based on consent

  • opt out of certain marketing communications

These rights may be subject to legal or operational limitations.

To make a privacy request, please contact us at:

Contact@whatpaw.com

We may need to verify your identity before processing your request.

14. Children’s Privacy

Our Services are not directed to children, and we do not knowingly collect personal information directly from children without appropriate authorization where required by law.

If you believe that a child has provided us with personal information inappropriately, please contact us and we will review the matter and take appropriate action.

15. Third-Party Links and Services

Our Services may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices, content, or security of those third parties. We encourage you to review their privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the Effective Date above.

Your continued use of the Services after any update becomes effective means that you acknowledge the revised Privacy Policy.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

ICS Enterprises LTD.
Email: Contact@whatpaw.com
Location: Canada